Robertet Group celebrates the modernity of a 175-year heritage
Villa Fragonard – Grasse Perfume Week 2025

The Grasse-based group entrusted us with the design and scenography of this event, dedicated to fragrance enthusiasts and open to the public.

From art direction to production and installation, we conceived an immersive journey that celebrates the Group’s savoir-faire and its contemporary vision of perfumery, in dialogue with the villa’s heritage setting and the artistic perspective of Dai Dai Tran – visual artist and longtime friend of the house.

To bring both indoor and outdoor spaces to life, we created large bespoke floral illustrations, designed a futuristic perfume organ, and developed an educational itinerary highlighting the extraction of natural raw materials and their use in a lot of fragrance creations.

BRANDING | DESIGN GRAPHIQUE

ÉVÉNEMENT & EXPOSITION | CONCEPTION DE STAND