In the setting of the Ritz in Paris, bringing together journalists, influencers, VIPs and VICs, the French launch of Rose Première by Kelly Rutherford for the New York-based brand Veronique Gabai.

True to her image, Veronique Gabai envisioned an event defined by elegance and discretion, celebrating simple yet meaningful elements: her friendship with Kelly Rutherford, the rose from Grasse and fine ingredients, and the creation of the fragrance in collaboration with perfumer Fabrice Pellegrin (dsm-firmenich).

We had the honor and pleasure of imagining, producing, and coordinating this exclusive event, punctuated by olfactory sessions, inspiring conversations, and anecdotes about the creation. A suspended moment, reflecting the essence of these three personalities.

EVENT & CONFERENCES | EVENT COORDINATION, ARTISTIC DIRECTION, SET DESIGN, DESIGN, PRODUCTION, PHOTOGRAPHY, AND VIDEOGRAPHY