MiN NEW YORK entrusted us with the redesign of its Beauty Advisor Training Book.

Following a strategic analysis aimed at defining the brand’s fundamentals, communication pillars, and key differentiators, we clarified the architecture of its marketing approach. The conception and development of the training book were designed to effectively support teams in the field.

Rich and concise, it combines strategic content with visual clarity to offer BAs a training tool that is clear, engaging, and effective.

BRANDING | GRAPHIC DESIGN

COMMUNICATION | MARKETING TOOLS