Some niche fragrance houses are committed to telling the story of the ingredients that make up their creations with precision. A pioneer in this field, Parfums de Marly wanted to go a step further.

Building on our previous work with the brand, we supported the Maison’s Brand Image and Marketing teams in producing a series dedicated to ingredients, exploring the transformation of natural raw materials into the ingredients that make up a perfumer’s palette.

From the selection of raw materials to extraction and transformation processes, this project reveals the different stages that bring out the richness and uniqueness of the ingredients used in perfumery.

Working closely with the brand’s teams, we brought our expertise in ingredient marketing and our scientific understanding of the inner workings of perfumery to create an educational and immersive narrative. The objective: to capture the essence of the savoir-faire behind the transformation of natural ingredients.

Photos credits : Vincent Gapaillard / Parfums de Marly

MARKETING STRATEGY | EXPERTISE IN INGREDIENTS, SCIENCE & MARKETING

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