Le Jardin des Parfums, a first for VIPARIS rooftops
Paris

From plants to perfume, from Grasse to Paris, a new perfumery experience.

On the rooftop of Pavilion 6 at Paris Expo Porte de Versailles, Viparis and Resperfuma envisioned Le Jardin des Parfums, a unique garden dedicated to perfumery plants, bringing together 88 botanical species across six major olfactive families.

Developed with the support and expertise of the International Perfume Museum and architect Edgar Gervason, the project was driven by a shared ambition between Viparis and Resperfuma: to bring the world of perfumery into the world of international events.

We were delighted to support Viparis from the initial concept through to technical implementation and project coordination. The visual identity and the structure of this new experience came to life at the official opening in September 2026, joined by Grasse-based companies Robertet and Fragonard.

MARKETING STRATEGY | BRAND STRATEGY, POSITIONING

BRANDING | GRAPHIC DESIGN

EVENTS & CONFERENCES | EVENT COORDINATION, PRODUCTION