LMR – Le Voyage LMR by IFF
Grasse

Inauguration of the new site and new era of LMR, the IFF Natural Ingredients division.

In close collaboration with the LMR and IFF teams, we imagined, designed, produced, and coordinated the event at their Grasse innovation and production center.

Guests were invited to embark on an immersive sensory journey through the company’s expertise. Passport and boarding pass in hand, they traveled, guided by experts and perfumers, from a reinvented greenhouse showcasing LMR’s crop science and sourcing platforms, a brand-new pilot plant, a magical travel trunk full of ingredients, to olfactive sessions, all rich results of the company’s savoir-faire.

This project brought together our agency’s expertise in design, storytelling, scenography, and scientific understanding of what we love to call “perfumery behind the scenes.”

MARKETING STRATEGY | BRAND EXPERIENCE STRATEGY

EVENT | VISITOR EXPERIENCE, CONCEPTION, ART DIRECTION,  SCENOGRAPHY, DESIGN AND PRODUCTION