Veronique Gabai entrusted us with the creation and production of a photo and video shoot for her eponymous niche perfume brand. Between sea and hills, on the Côte d’Azur where the Mediterranean meets the rose fields of Grasse, we designed this project as an immersion into the brand’s radiant, sensorial universe and the founder’s deep knowledge in perfume creation.

Playing with contrasts, the raw light of the coast, the deep blue of the sea, the softness of natural textures, we highlighted the timeless elegance of her signature bottle and the emotions sparked by the collection’s scents.

The presence of actress Kelly Rutherford alongside Veronique Gabai, a long-time friend of the brand, added a personal, embodied dimension, perfectly aligned with the spirit of the brand.

From art direction and casting to location scouting, production, and on-site coordination, we oversaw the entire visual production of 2 days-shooting with one goal: to capture in images a way of life that is free, sensual, and profoundly Mediterranean.

BRANDING |  PHOTOGRAPHY, SET DESIGN