H&M Beauty entrusted Resperfuma with the complete organization and execution of their launch event for the new fragrance collection, EST.1947.

Our agency’s event division handled every aspect of this end-to-end event, from production and planning to management. The exclusive 2-day event in Grasse and Cannes hosted 30 guests, including influencers, journalists, and H&M Beauty’s top corporate executives.

We curated unique experiences and ateliers to immerse content creators in the mood and inspiration behind EST.1947.

A collaboration with dsm-firmenich at the Villa Botanica, for olfactive workshops.

EVENTS AND CONFERENCES l BRAND AND PERFUME COLLECTION LAUNCH EVENT